Automate your GTM tasks with MarkovML’s AI Workflow Builder

Streamline Processes, Save Time, Scale Smarter—with MarkovML.

With the constant pressure to launch campaigns faster, improve RoI, publish new content, and run socials, all while collaborating seamlessly with a diverse team across multiple time zones, there’s always the hassle of juggling multiple tools, platforms, and resources.

If this sounds like you, then you’ve likely tried various tools that promise to make you (and your team) more efficient.

Marketers are always looking for ways to make their lives easier. From collaboration platforms to automation tools, the hunt for the right toolkit is never-ending.

At MarkovML, this is exactly what we solve. Our platform is built specifically to help marketers and GTM leaders turn fragmented processes into productive workflows. In this blog, let’s take a look at how to maximize the use of AI for your GTM activities with our visual AI workflow builder. 

Manual Workflows Cost Time and Revenue

Despite the abundance of automation and workflow tools in the market, it’s always a challenge to find one that actually works for you. Outdated processes sabotage your company in several ways:

1. Wasted Budget

Tools that clash with your tech stack

Many platforms fail to “talk” to your existing software, creating silos that force employees to duplicate work.

The result? Teams buy more tools to bridge gaps, leading to bloated software budgets and fragmented workflows.

2. Missed Deadlines

Planning in the dark

Outdated tools lack real-time visibility, turning project planning into a game of catch-up.

Delays cascade as stakeholders wait for manual updates, approvals get lost in email threads, and launch dates slip—damaging client trust and revenue.

3. Last-Minute Chaos:

The spreadsheet trap

Manual spreadsheet updates are error-prone and time-consuming.

Typos, version conflicts, and outdated numbers lead to rushed corrections, stressed teams, and decisions based on guesswork.

4. Collaboration Breakdowns

Buried information

Key data hides in plain sight across Google Drive folders, Slack channels, and Jira tickets.

Employees waste hours hunting for specs, client feedback, or budget approvals—like a developer digging through 20 Slack threads to find a bug report.

6. Slow Adoption

Coding barriers

Legacy workflow builders often require Python scripts or API expertise just to automate a basic approval process.

Non-technical teams, like HR or operations, become dependent on IT, creating bottlenecks.

7. Rigid Systems

One-size-fits-none solutions

Many tools force teams to adapt to their structure, not the other way around. A rigid task management system might work for IT but fail a creative team needing flexible sprint cycles.

Customizations are costly or impossible, leaving teams stuck with workflows that ignore their unique processes.

As manual workflows cost you time and money, scaling up becomes unsustainable. Generic automation tools just won’t cut it.

What you need is an AI workflow builder designed exclusively for marketers. And one that integrates easily across all your apps and systems.

The MarkovML Difference: A Visual AI Workflow Builder

Unlike other platforms that require coding skills to build something from scratch or have rigid, one-size-fits-all workflows, MarkovML provides a lot more liberty and ease in building workflows. While you can start creating a workflow from scratch without any coding experience, there are also several templates to get you started.

Here’s what you gain with the MarkovML AI workflow builder:

1. Build without coding- The simple drag-and-drop interface makes it easy to build workflows that fit your needs.
2. Automate tedious tasks- Automate time-consuming tasks like data aggregation, cleanup, customer segmentation, information extraction, topic extraction, etc., with the help of AI.
3. Periodic execution of repetitive tasks- The AI workflows can be scheduled to run at pre-defined intervals so that you always have the latest results ready to use.
4. Access workflows and execution results within a workspace- All team members within a workspace can run custom workflows built by other team members, as well as view and download the results from other automation executions.
5. Integrate data sources- Choose from 100+ data connectors to bring and update real-time data from external sources.
6. Flexible pricing- Get started for free (for up to 100 runs per month), and upgrade to pro or enterprise plans as needed.

How to Use MarkovML’s AI Workflow Builder

On the MarkovML platform, there are 2 ways to build an AI workflow:

• Using a pre-configured template, and
•  Building from scratch.

Let’s explore each of these methods:

Build an AI workflow from a template

Let’s say you want to build a workflow that validates email addresses, gets more details about the leads, and writes cold emails. Here’s how to execute this:

Step 1: Navigate to Automations

Once you are signed in to the MarkovML platform, navigate to the Automations page from the left sidebar.

Step 2: Open the visual AI workflow builder

Click on “Build an Automation”, and select a template. The popup box shows several templates that you can scroll through and choose.

For this example, let’s consider the template “Lead Nurturing Analysis from Email Addresses”.

Select the template, and click on ‘Use this template’.

Step 3: Explore the workflow builder

You are now on the workflow builder page, which shows the selected template on the canvas. On the left, you can find a list of other operations to integrate into your workflow.

Step 4: Build your workflow

From the list of operations on the left, just click on the desired operation, or drag-and-drop it onto the canvas. Use the search bar to find the desired operation.

‍Step 5: Complete your workflow

Once you have the desired operations in place, connect them to the existing blocks and finalize your flow. Click each block to further configure the operation.

‍Step 6: Your workflow is ready!

Once your workflow is built and error-free, just click on ‘Run’ to execute it. You can also ‘Lock’ the workflow to prevent changes by other users, ‘Schedule’ it for periodic or future runs, or even ‘Clone’ it to make a new workflow.

Build an AI workflow from scratch

Once you get the hang of building a workflow using the templates, it is just as easy to build on from scratch.
In the ‘Build New Automation’ popup screen, select ‘Use blank canvas’ to open the AI workflow builder.

This time, the builder interface is empty–a free canvas for you to build on.
Just explore the operations on the left, build the sequence of operations, and configure each block, just as you did with the template.

Phase Out Manual Work With AI Workflows

Manual work comes with a lot of challenges and dependencies. And it’s high time you work smarter and not harder.

With marketer-friendly design, intuitive interfaces, and flexible pricing, MarkovML’s AI workflow builder is perfect for the modern GTM team that aims to do more with less. Explore our AI workflows on the MarkovML platform and contact us to learn more.