AI in Marketing Automation: How MarkovML Helps Marketers Do More

Let’s cut to the chase: you’re juggling a million tasks right now; writing content, editing copy, running and monitoring ad campaigns, writing email outreach sequences, and so much more, to keep up with

the revenue goals.

Yet, you still spend a significant amount of time each week on highly repetitive work-creating weekly reports, crafting emails, etc. —taking time away from higher-priority items.

According to DocuSign’s Digital Maturity Report 2024, even some top-level executives spend close to 12 hours a week on repetitive, low-value tasks—that’s 600+ hours a year!

If your team is also in the same boat, here’s what you need:

Meet MarkovML - your AI sidekick for all things marketing

MarkovML is a single platform that offers multiple capabilities. You can automate workflows, use AI-powered apps for tedious tasks, with instant results chat with your data for quick insights and reports, and write and edit content (from scratch, or use AI), all with a single subscription.

MarkovML offers different pricing options that are flexible and transparent. With straightforward credit usage limits, and the option to purchase more credits if needed, you can opt for a subscription that fits your team’s needs. And by the way, you can use it for free for the first 30 days!

Here’s what’s included in your MarkovML subscription:

• Automations: Set up workflows to execute long, repetitive, periodic tasks (data cleanup, sentiment analysis, etc.). These workflows automate your runs and give you the results as scheduled, without the need for manual execution and follow-ups.
• AI Apps: Execute pre-built apps for quick results on tedious tasks (Generate blog topics, convert a YouTube video to a blog, etc.). These apps are configured for several marketing use cases. You can also build your own app for your own specific requirements on your own data sets.
• Data Insights: Chat with your data for instant insights. With a simple dashboard, you can query your data easily for quick reporting and chart generation. Everyone on your team sees this and can easily interrogate the data with english text prompts.
• Share your automation workflows and custom apps with everyone in your workspace. Users can view/download results of previous runs, execute apps, and even clone existing apps or workflows to build their own.

Ready to work smarter? Let’s dive in.

Here’s how MarkovML helps teams save 20+ hours a week with marketing automation

1. SEO and Keyword Analysis

Data Insights makes it easy to analyze your keyword data to identify the best keywords for your content plan.

To do so, create an automation flow to combine data exported from multiple sources like Ahrefs, Semrush, and Google Keywords.

You can use the template “merge multiple data files” to combine multiple datasets into a single dataset.

After executing the flow, export the results and upload it to Data Insights.

Here, you can easily chat with the data to identify the best keywords for your content plan.

Benefit: Instead of spending hours analyzing keywords and assessing numbers across multiple platforms, bring it all to a single space and start asking questions, fast and easy.

‍2. Content creation and ideation

Marketing teams often get stuck with the job of creating/repurposing content. From coming up with new ideas for content to reusing existing content across different platforms, the tasks are never-ending.

This is where we come in.

For example, our “Convert YouTube Videos to Blogs” app converts video content from podcasts and interviews to a well-structured, ready-to-publish blog with a single button click.

You can also build similar apps for your unique needs. For example YouTube to X threads, blog to LinkedIn post, and more.

Benefit: Save hours of work with a simple button; click to generate content

3. Social listening

Keeping track of specific account mentions and sentiments across the web is yet another task that marketing teams handle. Manual execution here takes a lot of time and effort, which can easily be automated. This might be an important target account, a competitor or a partner.

To do so, you can build workflow automations that periodically scrape conversations, mentions, and comments about your organization from platforms like Reddit and X and analyze them to understand the public sentiment about your own company.

‍4. Personalized outreach

Sales teams often lean on marketing to personalize outreach messaging, which is, frankly, tedious and time-consuming.

Why not automate it?

With our “Email Personalizer” app, just upload the list of contact emails and let AI do the work for you. You could also use the “Lead Enrichment” app to learn more about these contacts for enhanced personalization.

Benefit: Reduce the time spent on personalization with AI. Just run the app once, instead of doing the work individually for each contact.

5. Connect with existing systems

CRM and marketing data are often spread out across multiple tools and platforms, making it difficult to assess the performance of campaigns and how it’s driving pipeline. With our apps and workflows, you can easily connect to your existing datasets using connectors to aggregate and clean up data for easy interpretation.

Benefit: Clean data gives better customer and prospect insights, to make your marketing messaging more on point, and more effective.

But wait—Aren’t AI platforms expensive?

You’re probably already paying for multiple AI, LLM, and content services each month.

But what if you could get all those capabilities and more on a single platform?

With MarkovML, you can get started for free, for up to 100 runs.

Want more? Simply upgrade to our Pro plan starting at $199/month, or get a custom pricing model especially for your team.

We believe in transparency. Our pricing models include a preset number of runs as per each plan, with add-on pricing for additional runs i.e. your workflow automations

How to automate marketing tasks with MarkovML in 5 minutes (Yes, really!)

Step 1: Try it free for 30 days

Click here to sign up.

Just set up your login credentials to get started. No credit card.

The free subscription gives you access to data insights, and a library of pre-built AI apps and automations. Execute up to 100 AI app and automation runs during your 30-day trial.

Step 2: Choose what to automate

On the MarkovML platform, click on ‘Discover AI Apps’.

What marketing task do you want to automate?

Converting YouTube videos to blog posts? Analyzing sales calls? Personalizing outreach emails?

Just explore the pre-built apps and launch the desired app.

Upload/enter your input.

For example, the ‘Convert YouTube Videos to Blog Posts’ app takes URLS as an input.

Next, click on “Convert” to execute.

Step 3: Let AI do the heavy lifting

That’s it! Sit back, relax, and let AI do the job. You can use this time to tackle more critical tasks that require your creative input. You’ll be notified with email updates on task completion.

Just click on the email notification to view app results, and download if needed.

MarkovML really gets us to focus when creating our GTM strategies. We also execute faster as a whole team and we now see the results of our experiments immediately using Markov's chat with data for insights.” - Deirdre Mahon, super{set}

Alt text: MarkovML’s AI-driven automation for marketing success

You don’t need a big team—just smarter AI agents

AI in marketing automation isn’t about replacing your team members. It gives you and your team more time to focus on creativity, strategy, and growth.

With MarkovML, you can easily eliminate the time spent on low-value tasks. Use our AI-driven apps and automation workflows to save 20+ hours of your team’s per week, with better, more actionable results.

Book a demo today to learn more about what we offer.