How to Use AI for B2B Marketing in 2025

In 2025, AI has started to take over the B2B marketing space claiming to solve a lot of different challenges.

In a tight competitive market, AI is no longer optional for marketers. Modern practitioners are now leaning in much more seriously and tackling AI tech solutions to keep up with their targets—not just with daily and weekly tasks. The promise to get more efficient and productive is too hard to avoid.

With AI now taking care of some heavy lifting, marketers can start to take back control of their time and focus on more strategic, big-picture work. Let’s look at how you and your team can leverage AI tools and solutions for B2B marketing activities.

Top Trends in B2B Marketing in 2025

According to Kieran Flanagan, SVP of Marketing at HubSpot,

‍“Marketing is going to change in 2025. Instead of scaling traffic, we need to scale attention. It’s different. Marketers need to learn a new skill set. A lot of the science of marketing will get automated by AI, leaving more time for the craft.”

First, let’s take a look at what’s changing in B2B marketing, in large part due to the power of AI capabilities. Popular trends include:

1. Hyper-personalization

What was once a novelty, is now a staple in every marketing strategy. Hyper-personalization has become the key to conversions.

As companies like Amazon and Netflix have set the expectations for personalized experiences, people now crave the same in the B2B space as well. In fact, companies that have mastered personalized ads and experiences have outperformed their competitors by 40% in revenue generation.

2. Automation of repetitive tasks

From activities like data collection and cleanup from multiple platforms, to analyzing large datasets for reporting purposes, marketing teams are stretched too thin.

Companies have now realized that automating repetitive, yet critical activities, such as data cleanup, analysis for clear, timely reporting, to not only get time back but to accelerate time to market and thereby conversions and pipeline.

‍3. Real-time decision-making based on data insights

By embedding AI models into platforms that do a better job analyzing your data, you can interact or, essentially interrogate your data for real-time answers.

You no longer have to wait say 2 weeks or until the data science team has time to produce a report and dashboard.

Pull data from Salesforce or Hubspot, upload to an AI platform and start chatting to get instant answers and to fully understand what’s happening right now.

Your data could be pipeline opportunities, campaign performance or SEO-related data. You decide. Knowing sooner will not only save time but also precious marketing budget.‍

4. Using AI-powered reporting tools

Data visualization and reporting tools are also creating huge waves this year. With automated and dynamic dashboards, entire teams are maxing their productivity levels.

Such features make it easier to query data and create reports for many stakeholders, eliminating the need for manual, time-consuming data crunching.

5. AI to convert media

And if there was ever a time to work smarter, not harder, it is now. With content being at the core of all GTM activities, the struggle to create fresh content is real.

Repurposing content (blog to social media, podcast to blog, blog to infographic, etc.) is now much easier with AI, and marketers are definitely making the most of it.

‍6. AI for market research

Marketing teams are now extensively using AI to truly understand their customers.

AI is now relied upon as the go-to research assistant—helping to shape strategies, gauge market sentiment, analyze product-market fit, keep track of trends, and drive business decisions.

How to Leverage MarkovML for B2B Marketing in 2025

Let’s dive into what you can actually accomplish for fast results?

Have a keyword but don’t know what topics to cover? The Blog Topic Generator app helps you with topics, and a draft to knock down that creative block.

Spending too much time on data cleanup? We have automation workflows that can do it for you.

Trying to repurpose your YouTube video for higher search optimization? MarkovML has built apps that can convert videos into blogs or LinkedIn posts.

With MarkovML, there are endless AI possibilities for marketing activities. Here’s what we have in store:

• Automations, to ease long, tedious, repetitive work
• AI Apps, to execute tasks in minutes
• Data Insights, to quickly query datasets and generate instant reports
• Knowledge Vault, to access all your internal info that is spread across your apps and systems and essentially chat with it for instant answers.

With AI Apps and workflow automations, not only can you use the ones on offer, but you can also build custom ones that fit your team’s needs.

And the best part? Your entire team can work together, in a single shared workspace that also gives access to any  custom built workflows.

Here’s Why MarkovML is the AI Platform of Choice for Marketing Teams

The platform is for teams who want to be highly productive and efficient doing their daily activities which includes content creation for outbound campaigns and programs across all types of channels. It’s also for marketers that:.

want to spend less time on grunt work and more on creating impact.

are tired of hopping from platform to platform to perform unique tasks.

are comfortable delegating tasks that will run in parallel.

If this defines you, you’re in the right place.

While the possibilities are endless, we have a well-curated collection of apps and automations that apply specifically for busy marketers.

Here’s why teams choose MarkovML over other AI platforms:

• It is deliberately designed with a simple, intuitive interface, so you don’t need special training to get started and see immediate value
• The custom automation builder capability  is no-code, with a drag-and-drop interface that makes it very easy to create from a blank canvas .
• You can easily clone and share apps for further use.
• MarkovML’s offerings integrate with the widest range of apps and databases and apply AI capabilities on your data, from—Salesforce, Hubspot, Notion, and many more.
• schedule automations for future runs or on a specific cadence.
• Get email updates that lets you know the status of runs, 
• Highly scalable to grow with your company’s growing needs.
• Everything shared in a workspace is accessible to your whole team. So everyone can access Data Insights reports, or see any automation run results, keeping everyone on the same page.

Applications of MarkovML in B2B Marketing

While our platform offers 4 major products currently, you can use them for a variety of tasks such as:

1. Content creation

AI AppBlog Topic Generator and YouTube Video to Blogs are built exclusively to aid in content creation. Just Provide the input, execute the app, and get results in seconds.

2. Analyze your KPIs

Data Insights collates structured datasets from various sources (HubSpot, .xls, S3, etc.) and get instant answers. Simply chat with the data to get instant answers including tables and charts to download.

3. Automate data cleanup activities

With Automations, you can skip the hurdle of data cleanup activities. While dealing with multiple data sources, just import them all into a single workflow, clean up field formats, and join the tables by matching table keys to generate a single, unified dataset.

4. Personalization for lead nurturing

This MarkovML app aids in lead nurturing. The Lead Enrichment from Email Addresses app extracts key information about your contacts, such as their company, revenue, industry, etc., which you can use to personalize your outreach messages.

‍5. Competitor research

You can also research your competitors in mere minutes. The Competitor Research app analyzes content across various webpages to provide insights like trends, topics, and keywords to aid your marketing content strategy.

MarkovML: The Cornerstone of B2B Marketing in 2025

At MarkovML, we believe that AI should be an indispensable part of how the team works and collaborates. From optimizing campaign creation to personalizing outreach, AI is the only way to outpace your peers.

By centralizing AI-driven insights, automation, and collaboration, we empower teams to focus on what matters most—innovation and growth.

Are you ready to boost your pipeline?

Book a demo to explore how MarkovML can transform your team’s operations.